We are seeking a dynamic and results-driven Marketing Executive to support the strategic marketing initiatives for our real estate development projects. The ideal candidate will bring strong expertise in digital and traditional marketing, along with hands-on experience in AI-driven marketing tools and platforms. Proficiency in Arabic and English is essential for content creation, communication, and stakeholder engagement across diverse markets.

Key Responsibilities

Strategic & Digital Marketing

• Plan and execute 360-degree marketing campaigns tailored to the Qatari real estate market.
• Manage digital platforms including:
• Social media (Meta, Instagram, LinkedIn, etc.)
• Google Ads, SEO/SEM strategies
• Targeted email campaigns and re-marketing ads
• Real estate portals (Property Finder Qatar, Hapondo, etc.)
• Use AI tools for:
• Predictive customer behaviour and lead scoring
• Automated content creation and campaign testing
• Audience segmentation and personalization
• Monitor market trends and competitor strategies within Qatar to identify new opportunities.
• Report campaign performance using tools such as Google Analytics, HubSpot/Salesforce, and AI dashboards.

Offline Marketing & Branding

• Coordinate production of marketing materials: brochures, signage, hoardings, videos, and 3D walkthroughs.
• Plan and execute:
• Property exhibitions (Cityscape Qatar, etc.)
• On-site activation campaigns
• Events for brokers, investors, and VIP clients
• Maintain consistent brand presentation across all physical and digital materials.

CRM & Lead Management

• Manage and optimise CRM systems to improve customer segmentation and conversion workflows.
• Integrate AI for:
• Chat-bots and multilingual virtual assistants
• Automated follow-ups and lead nurturing based on behaviour
• Align with the sales team to ensure high-quality leads and a smooth customer journey from inquiry to closing.

AI-Driven Marketing Initiatives

• Implement tools such as:
• ChatGPT for bilingual content generation
• Midjourney or Canva AI for design assistance
• Jasper, SurferSEO, or Writesonic for SEO-optimized content
• Use AI-driven heat maps, behavior tracking, and conversion tools to improve digital UX.

Budgeting & Vendor Management

• Assist in preparing and monitoring the annual marketing budget.
• Coordinate with local and international vendors including creative agencies, production houses, influencers, and media outlets.
• Ensure efficient campaign execution within timelines and budget constraints.

Corporate Communication & PR

• Draft, translate, and proof corporate communications in Arabic and English.
• Maintain the company’s brand voice in all public communications including investor updates, newsletters, and press releases.
• Support reputation management and media relations in the Qatari market.

Qualifications & Skills

• Bachelor’s degree in marketing, Business Administration, or related field.
• Minimum 5 years of experience in real estate marketing within Qatar (mandatory).
• In-depth knowledge of Qatar’s real estate market, customer personas, and buyer journey.
• Proficiency in: English
• Digital marketing platforms (Google Ads, Meta Ads, LinkedIn)
• CRM systems (HubSpot, Salesforce)
• AI-based tools for automation, analytics, and content creation
• Strong verbal and written communication skills in both Arabic and English.
• Excellent organisational, analytical, and multitasking skills.
• Experience managing cross-functional teams and vendors.

Preferred Experience

• Launching and promoting off-plan and ready properties in Qatar.
• Familiarity with Qatari media landscape and local advertising regulations.
• Creative mindset with an interest in emerging marketing technologies and trends.

To Apply:
Please submit your updated CV and copies of certifications to recruitment2025doha@gmail.com.

Job Types: Full-time, Permanent

Pay: QAR7,000.00 - QAR8,000.00 per month