HORECA Sales Executive is a professional who specializes in sales within the HORECA sector, which stands for Hotels, Restaurants, and Cafés.
Job Responsibilities:
Business Development: Identifying and pursuing new sales opportunities within the HORECA sector. This often involves cold calling, networking, and market research.
Client Relationship Management: Building and maintaining strong, long-lasting relationships with key clients. This includes understanding their needs, providing excellent customer service, and ensuring their satisfaction.
Sales Targets: Achieving or exceeding sales targets and goals set by the company.
Product Expertise: Possessing a deep knowledge of the products or services being sold (e.g., food and beverage products, kitchen equipment, hospitality supplies).
Presentations and Negotiations: Preparing and delivering sales presentations, negotiating contracts, and closing deals.
Market Analysis: Conducting market research to stay informed about industry trends, competitor activities, and new opportunities.
Desired Skills & Experience
Key Skills and Qualifications:
Sales Experience: Proven experience in sales, preferably within the HORECA or a related industry (like FMCG or food and beverage).
Communication Skills: Excellent verbal and written communication skills are essential for building rapport with clients and presenting effectively.
Negotiation Skills: The ability to negotiate contracts and close sales deals is critical.
Interpersonal Skills: Strong people skills are necessary to build trust and maintain relationships with a diverse range of clients.
Self-Motivation: A results-driven and self-motivated approach is highly valued, as the role often requires working independently.
Education: A bachelor's degree in business, marketing, or a related field is often preferred, but not always required if a candidate has significant relevant experience.
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