The Marketing & E-Commerce Executive is responsible for executing AOC’s marketing initiatives, ensuring consistent quality content across media platforms and managing its e-commerce operations to drive brand visibility, community engagement, and online sales growth.

This role reports directly to the AOC General Manager and works in close coordination with the Group Marketing Manager to ensure all campaigns, branding, and digital initiatives are aligned with the overall Group marketing strategy.

The position is execution-focused, combining digital marketing, website management, social media, and on-ground content production during events and tournaments.

Key Responsibilities

Marketing Execution & Brand Alignment

Execute AOC’s marketing plans under the direction of the AOC General Manager

Implement campaigns in alignment with Group marketing strategy and brand guidelines

Support product launches, promotions, and seasonal campaigns

Provide performance feedback and market insights to management

E-Commerce Management

Manage and update AOC’s e-commerce platform (product pictures, pricing, visuals, banners, stock updates)

Optimize product listings and descriptions

Monitor online sales performance and recommend improvements

Coordinate with operations to ensure stock and campaign readiness

Improve customer journey and conversion rate

Digital Marketing & Paid Campaigns

Use graphic design tools to develop static, video and animated content to be uses across all AOC social media channels

Execute paid campaigns (Meta, Google, etc.)

Monitor and analyze key metrics (CTR, CPC, ROAS, conversions)

Adjust campaigns based on performance data

Prepare performance summaries for management review

Social Media & Community Engagement

Manage daily content across Instagram, TikTok, and relevant platforms

Execute the content calendar in line with approved strategy

Engage with the gaming and collectibles community

Support follower growth and engagement

Content Creation & Event Coverage

Capture high-quality photos and videos during tournaments, product drops, and store events

Produce short-form videos (Reels, TikTok, etc.)

Edit and publish content aligned with brand standards

Ensure consistent visual identity across channels

Event Marketing Support

Promote in-store tournaments and special activations

Support marketing materials and signage coordination

Be present during key events for live coverage and content production

KPIs

Online sales growth

Website conversion rate

Campaign performance (ROAS / engagement metrics)

Social media growth and engagement

On-time execution of marketing calendar

Qualifications & Experience

2–5 years experience in digital marketing and e-commerce

Experience managing Shopify or similar platforms

Strong understanding of paid media and performance tracking

Skilled in content creation, photography, and video editing

Strong understanding of paid media and performance tracking

Skilled in content creation, photography, and video editing